"Then there are questions internally such as, should we work with Google on subscriptions? In those cases, you'd get a few differing opinions, which I think is good. But the common feeling is that these companies are not our friends, as a media company, and possibly are not friends to the values we cherish either," Pettersson told me. Who in the company do you regularly interact with and what policy issues you've decided to take on to advocate for on Schibsted's behalf? Are you meeting with politicians, lobbyists, platform people, or are you mostly working internally and influencing company strategy that way? A third aspect is the monopolistic position these companies occupy in our markets: The potential harm done to the economy in terms of stifling innovation and eating up small- and medium-sized companies. Wang: What is your sense of how people at all levels of your organization think about news and its relation to these tech companies? Are the majority of people of the cautionary view, or are people more heads down in the sand, or are people afraid? A few years back, when you could see all these other media players like BuzzFeed - these new cool media companies who shaped their organizations around distribution through social media - that was a point at which discussions internally at our company were much more of a range of opinions. We might have accepted money from these companies before I was here; I can't speak to company history in every part of the organization. Wang: How have you felt the impacts of GDPR since May, especially as these regulations apply to both companies like Google and Facebook but also media companies that collect and use and rely on user data? Read more