'We're struggling with how to invest': Overheard at Digiday Moguls
2 months agoPublishing leaders gathered this week during Digiday's Moguls event in Key Biscayne, Fla. "We're investing a lot of money in trying to improve our consumer marketing team. The old team just uses blunt force trauma." We're struggling with how to invest in it, monetize it. Who's going to have that conversation with agencies and say, 'here's how we can be cheaper and easier to buy?'". Platform issues persist"Facebook became the CMS for a lot of publishers. "Think of the market cap of Facebook versus an unnamed media company. "Facebook changed a lot but we adjusted, to Facebook Watch and longer videos, which translated into healthy growth on YouTube. Read more