As news aggregator Dailyhunt looks towards its big shift to video, the company wishes to be a one-stop shop for regional content needs. Dailyhunt is eyeing regional language content for growth. TV gives you a reach of about 800 million people but nearly 95% of all ad dollars is for non-English content. We are now looking at a massive pivot to video to a platform that's a content marketplace and deeply social but built on a content graph rather than a social one. In the feed environment, nearly half of it would be autoplay video, viral content, memes, content across politics, Bollywood, astrology, divinity, cricket, government and education - all deeply hyperlocal and regional. We are not talking about OTT. We are also driving up user generated content which can be text or video. There are over 10,000 stringers in the network in India who are moving from creating just text content to creating video. Read more