Digital products at the Nobu.store are fitted with electronic fuses that are set to 'detonate' when the rental period expires. Consumers have between two and 20 days to read the book before a 'coded bomb' explodes and wipes "Every trace of data" from their smartphone or tablet. Similar software is already in use for movie and box set rentals, but it is the first time that so-called "Timestamp tech" of this kind has been applied to the publishing industry. Until now, publishers have only managed to restrict access to expired downloads, rather than permanently removing them from a user's device. The "Self-shred" software, which is embedded into the PDF code, could also prove invaluable for the military, governments and other publishers of sensitive data. "Speaking yesterday the bookstore's billionaire founder, Nobu Su, said:"Nobu.store provides publishers and authors with the first platform of its kind that rents ebooks or other works for a specified period of time. It helps consumers by removing old data and memory from their device, and it helps publishers by protecting their copyright against piracy." Read more