Publishers balk at giving Apple 50% of revenue for its news subscription plan | TrainMyNews

Publishers balk at giving Apple 50% of revenue for its news subscription plan

1 months ago
Publishers balk at giving Apple 50% of revenue for its news subscription plan

Apple is set to debut a news subscription business at a March 25 media event, according to BuzzFeed News. There's a hitch: A number of key publishers are balking at the terms Apple is offering, per the Wall Street Journal, objecting to Apple's reported take of almost half the revenue and limits on their access to customer data. The big picture: The news industry is already reeling from the massive shift of ad dollars to the two digital advertising giants, Google and Facebook. Now it looks to publishers as if Apple wants a cut of their subscription cash, too. Read more