Hearst Magazines Poised for Print Changes Under Troy Young
2 months agoWhen he first joined Hearst in 2013 from digital ad agency Say Media, Young named separate digital editorial teams and had the new teams report directly to him, as opposed to senior print editors, which created friction. Young told WWD last fall that he expected revenue from digital to exceed that from print in five years. She is first and foremost a print editor - a handicap in an age of, and now under a boss set on, digital domination. The title looks ripe for more changes under Young and his choice of editor. Elle Decor is faring better digitally, with traffic increasing to 1.7 million in August, compared to 1.4 million in the year ago period, according to comScore. Video is down 51 percent, year-over-year, according to MPA-AMM. Seventeen has also been bumpy on digital traffic, falling to 2.2 million uniques in August from 2.5 million a year ago, according to comScore. There's a similar picture of lagging digital readership at Woman's Day, where traffic is down to 2.1 million from 2.4 million, and Oprah.com, where traffic has steadily declined over the last year and fell to 1.9 million in August from 3.7 million a year ago, according to comScore. Read more