A Gallup/Knight Foundation online experiment found that the use of opinion or behavior-based metrics by Web platforms like Facebook or Twitter to suggest news stories to their users may be contributing to a decline in trust of the media, a cycle that will be difficult to break, the foundation suggests. "As a result, both reliable and unreliable news stories are served to users of digital platforms." The experiment, whose results were published Wednesday, used a custom-built news aggregation platform that showed 11,695 study participants news stories from seven prominent news outlets that Gallup/Knight chose as representing the ideological spectrum from very liberal to very conservative*. The participants were asked to rate their level of trust in every news article they read using a 5-point scale. The findings suggested that viewing such aggregated ratings made people less trusting of the articles they read compared with those who viewered their own past average trust rating for news or no ratings at all. "This study shows how malleable Americans' trust in the news can be when exposed to group opinions," Gallup/Knight concluded, "And it shows how difficult it may be to break the trend of declining trust in the media. It seems that the more people know, the more skeptical they become." The seven outlets, from most left-leaning to most right-leaning, were Media Matters, Vox, the New York Times, The AP, Fox News, Breitbart News and 100PercentFedup, with the Times and Fox news occupying the same position to the left and right of the AP midpoint, respectively. Read more