I also pay about $30 per month for a print copy and digital service to my hometown newspaper and $15 a month for a digital subscription to the New York Times. Some friends think I should get more newspaper subscriptions, but there are only so many hours in the day, and there is Twitter and the AP News app on my phone and iPad. My choices have changed, and each choice has an implication for the newspaper business. One of a newspaper's greatest advantages is its "Serendipity Effect." A reader strolls through its pages and an article unexpectedly catches their attention. In preparation for this column, I visited Medium many times and kept getting stuck by reading such articles as "Five Steps to Changing Your Life," "Digital Exile: How I Got Banned by A‌i‌r‌b‌n‌b‌," and "Homeschooled to Hell and Back." Lesson: Build from a newspaper's strength. Some newspaper people are furious with The Athletic's founders for poaching newspaper writers and readers, but if you can't compete, then get better. The Athletic unbundles the daily newspaper by offering the section they think many people want and want only-sports. He is a former Pulitzer Prize-winning editor and publisher at The Albuquerque Tribune and the Ventura County Star newspapers. Read more