'Be uncompromising, be unique': Hearst Magazines' new president Troy Young
7 months ago
To succeed outgoing president David Carey, Hearst Magazines has tapped its digital president, Troy Young. Young overhauled the publisher's digital operations when he arrived five years ago, hiring digital natives and having digital operations report to him. Young, a veteran of digital agency Organic and ill-fated platform publisher Say Media, said there's been "a fair bit of progress" in making the print side more efficient but that there's room for more to be done. What's the significance of you as an executive who grew up in digital, now being put in charge of print?I think of us as a content company first, and having deep knowledge of the complexity of the digital side is really useful to evolve this business. How do you see that changing?We don't comment on profit breakdown but digital profits are a hugely important part of our P&L. There's three components to our business - print, digital and service revenue. Based on your experience in digital, where can you get more efficient in print?One thing about the print world, unique products are made in multiple countries all over the world. With Kate Lewis and our editors, we should look at what are the best ways to connect our effectiveness across print and digital without giving up our success as a digital team. Read more