BBC News CEO Jim Egan: 'We're in a battle for survival for quality journalism' | TrainMyNews

BBC News CEO Jim Egan: 'We're in a battle for survival for quality journalism'

2 months ago
BBC News CEO Jim Egan: 'We're in a battle for survival for quality journalism'

Digiday+ and BBC Global News hosted an exclusive event for Digiday+ members and their guests last night, featuring a live podcast recording with BBC Global News CEO, Jim Egan, hosted by Digiday+ managing director Jack Marshall. Below are excerpts of Egan's thoughts on the state of news publishing, edited lightly for brevity. On brand safety:"I understand advertisers reluctance around where their content appears, but I regard blacklisting as absolutely the wrong response. We're in a battle for survival for quality journalism. If you turn off the tap, don't be surprised at what happens." On the state of digital news after years of chasing scale:"We talk about reach and reputation at the BBC. We say that we're in the market for both, but if we had to choose it would be reputation." We're currently b.uilding out relationships with Apple News. We have a good relationship with Facebook and are finding new audiences on those platforms. "On the viability of an entirely ad-supported news business:"Quite sustainable but not future proof. Read more