Alibaba Group Holding will focus on creating productions that are "Positive" as it seeks to compete with rivals for a share of China's hotly-contested digital entertainment market. The company will focus on selecting titles that advocate a "Good world view and entertainment value", according to Alibaba Literature chief executive Li Zhiqian in an interview with mainland Chinese media outlet Beijing News. Li also serves as chief financial officer of Alibaba's digital entertainment business unit. Alibaba Literature is the New York-listed e-commerce giant's e-publishing platform, where popular books may be adapted as movies or television series for its streaming video service Youku Toudu. Alibaba has dabbled with producing its own TV shows and movies via its movie and TV production arm Alibaba Pictures, and has bought the intellectual property rights of several popular novels and invested in several productions, such as Ghost Blows Out the Light, a fantasy treasure-seeking series. Chinese internet companies like Alibaba, Baidu and Tencent have been investing heavily in digital content and entertainment, producing their own TV series and films as well as operating subscription-based video-streaming and even comics platforms as they race to carve out market share in China's rapidly-growing consumer digital entertainment market. Alibaba is the parent company of the South China Morning Post. Read more